….thoughts after a great webinar from Goodpatch & Peter Roessger by DJW.
What a fantastic way to start the day. Today I was privileged to join a webinar on The Future Of UX Within Mobility (in Berlin), whilst sat on my balcony in Málaga being buzzed by swifts.
Firstly Matthias Flucke, from Goodpatch, presented and made some fantastic points. Then Peter presented and added a fantastic cross-cultural tone. It was great to see an interactive audience had turned up with lots of chat activity and questions.
I thought I’d collate some notes and thoughts… happy to correct anything, but please assume this is a discussion or my own thoughts in doubt.
Goodpatch are global, and especially have coverage in Tokoyo und Berlin.
As well as the Japanese/German Automobile sector, there was inclusion of the wider mobility sector across the world. Matthias is a big car fan. Topics went from how existing premium products don’t necessary have enough UX innovation in. To modelling the UX. And covered the space between cars and scooters — more shared services, means more space for other activities for instance. Mobility; relationship between different modes. HMI!!!
Matthias ended with two thoughts, around the probably moving from a HMI design to a more Life Orientated Design and “What would a Netflix brand look like?”
Certainly set my mind thinking!!!!
Peter Roessger gave us great insight on how in Japan even a 20 second train delay is considered bad, but in Germany a 5 minute delay is the normal, whilst in other countries we’re just happy if a train turns up at all.
Azarel Chamorro (from chat) gave a recent example of a 3 minute delay apology in Nagayoa, Japan.
A cultures propenstiy for dealing with unknowns has a name it turns out — “uncertainty avoidance”. Peter expanded: “It is one of the dimensions of intercultural differences defined by Gert Hofstede. His book still is the number one source for information if you work with different cultures.”
Some of my own thoughts:
- Does existing/established design stall advancement? i.e. do people always want what they’ve liked in the past?
- Is there too much localised priority in our thinking i.e. Berlin obsessed by privacy, but feels more secondary elsewhere.
- Has there been VR modelling for single seat mobility device. An electric scooter. Autonomous? In the post-covid world are people less likely to want to take public transport? Early evidence from Wuhan seems to show a big move toward private cars. [See Chris Boardman tweet]. Perhaps we can boost the adopt of single user electric vehicles, to counter the
“Create A Better World, “ said Peter, and I wholeheartedly agree — especially as humanity starts to reboot from the biggest post-war shut down it has seen!
I have been thinking lately over what makes a better world, and talking about it on twitter. So, do follow me there. But also why not vote a hashtag for that conversation?
Cross cultural statement?
How do we generalise, without excessive use of stereotype?
- Germany; cash only below 10 euro. Need to modernise? Has this happend more in covid time? Only 10% take card.
- US: hours of travel instead of kms. North and East, instead of left or right..200 year old tradition.
- Train; Japan. Super punctual, 10 min frequency. DB ICE, 5 mins late o…
My Further Thoughts
- What was the adoption of new mobility in Korea? And South East Asia regions that have successfully tackled SARS in the past. Did they for instance have an inbuilt risk aversion to shared transport? Would they still use single occupant vehicles like scooters?
- Perhaps a new shared scooter hardware with frequent contact surfaces made from anti bacterial surfaces like chopping boards?
Brands of vehicles (Airbus etc) could be less important in the future than the service that represents them (DriveNow, WeShare, Emmy) In my mind this could be important if the electric scooter manufacturer was m
Be smart. Be fast. Be competitive.
Differences in speed are seen between a Soloprenuer Vs small effecient companies vs OEMs.
It will be interesting to see who can adapt, to both the changing faces of mobility and also the current virus situation.
I have been inspired by this webinar. Thank you to Mattias & Peter for presenting, and Goodpatch & DJW for organising.
It certainly left me with a few thoughts, and questions!!
To move thinking forward I have tweeted some questions. If you are able to offer support by retweeting I will update this blog post as we receive answers.
Question for medium: If you have used scooters before, were you worried about hygene? Or did you just wanted to get from A to B simply & quickly?
Cheers,
Ian
alter.is
